Wednesday 21 December 2011

Tired and boring brands and firms



One of my favourite firms is warrior, one reason for this is that they stick to a premise, that of creating working class clothes for working class people, they are a bit pedestrian but you can see they are moving towards something better all the time, what they do is on a small scale but better than stuff like One true Saxon or All Saints in the sense that they have a target. These two firms always amaze me , firstly with amazingly high prices and secondly with not much vision or freshness. Another is Lambretta who seem like a Marks and Spencers from the sixties done badly.I think a lot of the ideas drummed up by some firms are amazingly depressing in comparison to what could be done. On a bigger scale is Marks and Spencers who (the black over coat addresses the balance a bit but WHY do it in black!!!!)have totally missed the boat as to being the store where you can buy sharp traditional British tailoring.Basically everything looks the same from one year to the next. Only Next stores are more depressing than Marks and spencer ones, oh sorry forgot Burtons.Since TAKE SIX went away nothing has replaced them, in their heyday of the 70's they were the best around with great prices, pity someone doesnt bring that concept back but the real problem is people don't dress up anymore even minimally and the British don't like soap so how could they like fresh clothes?things like this covert from paul costelloe, you won't sniff anything like this in marks and spencer and thats a shame because they could easily do this stuff and things like it.Faux Fur Trapper HatHat on the left from Marks MAGIC!!!!!!! ugh Losing the sartorial plot is not just Marks and Spencers domain, consider John Lewis mens department , its like a trip into some depressing kind of anonymity as regards clothes. Only the odd gemds here and there but most of the stuff is beyond discreet just boring. The Covert above is one brilliant piece they had on offer plus a couple of pasirs of shoes on offer but not your size mate unless you are twinkle toes. Who buys all this stuff? No idea but you certainly don't see it on London streets because on London streets its overewashed t.shirts and hoodie shit plus underwashed jeans and who said everyone can wear jeans, they are the hardest thing to look good in but no one has understood that yet.Ben Sherman lost the plot in about 69 when they started doing poly-cotton after their brilliant opening with superb oxford cotton button downs, the one above is a result of a firm getting greedy, big money for something called cotton rich!!!!!.Eaton Button Down Collar Shirt Another is Gabicci , tell me why you would ever try and sell the followingZip thru plain sweat shirt - Stoneand this poloStripy jersey shirt- Tealbe honest you gotta be something wrong with you if you think this looks good but its on their new website so I suppose that theres someone out there that would wear this , I suppose.

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