shanghai

Church 's", the historic British brand of luxury footwear in Northampton founded in 1873, owes its success not only for excellence and quality of its materials and machining, but also and especially to innovation.

Since its inception Church's has turned his gaze to the future, introducing in 1880 a real revolution in the world of shoes: shoe right and left shoes are no longer identical but mirror images, to follow the nature of the foot.
The template is called "Adaptable", already provides for six different fitting and is presented, with great fanfare at the Great Exhibition in London, where he was awarded with the medal

Gold.

The models come and go and the range of Church's expands looking to the future, but having firmly links with its own history, its traditions and its know-how.

This is the case of model "Shanghai" where tradition and innovation merge-1929, targeting the British colonies, characterized by some stylistic features of great refinement and topicality and the masterful juxtaposition of materials balance in: machining and painting the leather, heel, toe and are typical of a formal shoe, but the juxtaposition to lino it dampens the impact to get a refined and elegant, yet relaxed and sporty.

Fundamental characteristic of the model "Shanghai" is the detail of the rubber sole with the brand name – CHURCH CO – designed for art on the sole; a detail that will periodically throughout the history, contemporary Church's collections.

The "Shanghai" 1929 personifies modern elegance and timeless brand Church 's: revolutionary models at the time of their launch, but that are already part of a history and a tradition that renews itself for the future.

The model "Shanghai" of 1929 brought to the Church's collection autumn winter 2009-2010 will be available in retail outlets from mid-December.