Friday, 2 November 2012

Google Nexus 4

The Google Nexus 4 hits O2 from 13 November -- but with its shockingly low price tag, we struggle to see why you'd buy it on a contract from any network -- and we're not the only ones, as the oxygenated operator struggled to defend its pricing to discerning punters.
The Nexus 4 is shaping up to be an awesome phone: quad-core power, high-definition screen and cutting-edge Android 4.2 Jelly bean software, starting at just £240 from Google Play.
Or to bag yourself a free Nexus 4 from O2, sign up for a £36 per month contract, which comes with unlimited texts and calls and 1GB of data each month. Except, as several O2 customers point out on O2's news post, why would you do that? "Considering this phone is less than £300 to buy off-contract from Google Play," says Jordan Khoviteri-Zadeh, "I don't actually understand why you'd bother doing this."
"This is a shocking 'deal'," adds Russ Underhill. "The phone costs £280 (for the 16GB model), anyone with any sense will buy it SIM-free and run it on GiffGaff, not this crazy contact."
For many people, signing a lengthy contract is the only way to get hold of a high-end phone if you really, really can't scrape together the up-front cost of five or six hundred quid. With the Nexus 4 starting at £240 for the 8GB model though, you don't need to commit to a lengthy contract to nab one at a decent price.
Buy the phone SIM-free then get a separate SIM-only deal and over the course of a year, 18 months or two years, the monthly savings of the cheaper tariff will more than pay for the phone. Plus, if you're SIM-free you can swap phones or hop onto a better deal with a different network at the drop of a hat. Handsome!
To prove it, let's bust out the calculator for a second. Once we've finished typing out 58,008, let's do some quick and dirty sums. Say you sign up to a £36 O2 contract and bag a free Nexus 4, over two years that's a total of £864 laid out.
Buy the phone from Google Play and bung in a GiffGaff SIM costing just £12 per month, and you'll get unlimited data too -- for a total cost of £492 over the same period!


O2 and the other networks all have extras such as gig ticket offers to tempt you. But Serge Hautefort retorts, "Keep up with the times, fuddy duddies; your 'Priority Moments' and other gimmicks aren't worth a 24-month (!) contract that ends up being more expensive in the end!"
Speaking of gimmicks, the first 20 people in the queue for the Nexus 4 at the O2 Arena in East London get to climb the top of the dome to use their new phone taking pictures of the city. And the first 50 in the queue get a new 32-inch LG telly, as do selected people who tweet fun pictures to O2 in coming weeks.
Is the Nexus 4 the best value smart phone ever? How much is a reasonable amount to pay for the Nexus 4? Or do you prefer the security of being on a network contract, even if it costs you money? Tell me your thoughts in the comments or on our Facebook page.



That is indeed a shocker from O2.
Get the 16GB phone from Google for £279, and you could actually get an O2 Simplicity Sim for £20/mth which has unlimited data calls and texts and 1gb of data. Over 2 years that works out to £100 cheaper than O2's suggested "deal".

That is of course if you wanted to go with O2....others are probably even cheaper.


Agree entirely, and I'll be buying this - my first smartphone - unlocked and off contract.

But note that giffgaff's £10 unlimited bag is going to cost £12/month from 6 Nov 2012[1], not that it makes much difference to the overall cost; but does bring it closer to 3's all you can eat data at £12.90...

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I'll be buying this phone for Christmas then when my contract runs out in Febuary I'll be going with giffgaff.
See ya big networks.

More hardware like this at "fair" prices please Google.

The networks must be spitting teeth wondering how the hell they are going to get people to buy the latest must have device on overpriced contracts.

Basically they will charge this contract..and hope others networks follow suit.
If they don't they will drop the price...after a month they might be planning to drop their price anyway after some marketing struck customers are ripped off.

There will be some more competitive deals...people that post comments here are the kind that will look for online deals. No need to worry...there will be some.


Buying it sim free and putting in a GiffGaff sim card is clearly the best option for anyone wanting to buy this phone, phones like this are nothing without unlimited data.

But these are O2 prices, there are websites that have better deals than O2 on higher end phones like the Samsung Galaxy S3, check out its prices on 'Buymobilephones.net' and then check the price of the S3 on the networks websites and Carphone Wharehouse and Phones4U, and you'll be Buymobilephones has deals that are better than the networks.


02 are a terrible company. They overcharge customers for these contract deals and their pay and go tariff is awful also. Even their app for android is a disaster as you can't use it over 3g. How childish have they been over 4g. Why does EE have 4g before us? That's just not fair. Where is my mammy! waaa waaa.

7

As soon as I saw the price of the nexus 4 (and waited to see if it was a mistake) i thought 'game changer' and this is just the start. Thanks Google, you're freakin' awesome.

O2, 'fail' doesn't even cover it.


Giffgaff unlimited data plans to change in November. Maybe worth reviewing the article against the new prices. Having said that, anyone buying this phone on contract may regret it.


So will o2 actually sell this phone sim free? I can't see them doing that, people in store will evidently see the £240 price tag and realise that its pointless getting such a phone on a stupid £35 contract..... and would anyone advise whether to buy straight from Google online or from o2 in store. I would imagine brick and mortar wold give more of a back up in the case of a faulty product as you could just deal with 02 directly.


O2 you are jokers! The phone is £279 off google (8g £239) £36 x 24months = £864 - £279 =£585 / 24months= £24.38 just for the contract but your currently selling the same contract in this deal for £20 a month sim only on a 12 month contract. So £4.38 more! £4.38 x 24months = £105.12 , are you mad? Also that is taking into consideration that this deal is with the 16G nexus 4 which you haven't made clear.


Isn't it more a case of parent company Telefonica own UK subsidiary "Telefonica UK" ?
Telefonica UK trade as O2 (i.e. O2 and Telefonica UK are one and the same) and GiffGaff is a subsidiary of that company.



"O2 you are jokers! The phone is £279 off google (8g £239) £36 x 24months = £864 - £279 =£585 / 24months= £24.38 just for the contract but your currently selling the same contract in this deal for £20 a month sim only on a 12 month contract. So £4.38 more! £4.38 x 24months = £105.12 , are you mad? Also that is taking into consideration that this deal is with the 16G nexus 4 which you haven't made clear."

Am I the only one stunned by the amazingly low price of this phone? When you compare it to the fruit phone, it's less than half the price.
My opinion is that the networks raise the price to Apple standards, because if they were putting this out on contract for 17 or 18 quid a month, it would completely bury the iPhone. So because of their vested interest in Apple, they drive the price up. My only hope is that Google does a good job of marketing this phone because it's simply a best buy, without a shadow of a doubt.


I think the Nexus 4 is really much better than the iPhone with the new Anndroid software. Checkt the detaisl: http://www.factitup.com/2012/11/01/lg-released-nexus-4/ of course it’s better!!!!!!!!!!!


I expected this to happen, and frankly, it makes sense. The only reason the Nexus is so insanely cheap is that it has a very small profit margin, if any at all. It's the same as with the Nexus 7, and I imagine the same story for the 10 too. Selling it on contract at a price proportional to it's off-contract cost would be very anti-competition: why bother getting any other android phone when you can get the best one for the price of a crappy low-range? The sales of every phone would plummet catastrophically, and no OEM would be able to do anything about it, because no manufacturer can afford to sell at cost.
@ryan , are you implying price fixing? I think if we see other networks with the same price questions will have to be asked. Why did google give them an exclusive when they were going to do this?

o2 can suck both of my testicles I was on a contract with these toss pots and no matter what they could not sort out my 3g I could not get any internet signal at all, no matter what town or city even in there shop where the employees could get 3g

that sounded good till i seen gigg gaff are on 02 network :-(

Going with Giffgaff may well cost you even less. With Giffgaff you are in control, can't be charged for going over limits, so start with the £10 goodybag a month as you have 1GB Mobile Internet as well as unlimited texts and 250 minutes cross network, you can stop or amend this at any time £120 a year plus cost of the phone.
i think o2 missed a trick. They could have kept the phone at this tariff, but instead of a 24 month term offered the phone at a twelve month contract.

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